ARTISAN LAMPS

VISUAL IDENTITY

Challenges & Objectives

/ Project Overview

Logo design for an artisan driftwood lamp brand. The goal was to create a distinctive visual identity that reflects handcrafted quality, coastal inspiration, and the natural character of driftwood.

/ Challenges

Creating a hand-drawn logo that preserves the authentic, vintage character of the brand while remaining functional across different applications. Although the organic details can limit reproduction in some small-scale uses, such as stamping, they add uniqueness, craftsmanship, and storytelling potential, making the identity particularly effective for packaging, signage, labels, and branded merchandise.

/ Objectives

To create a timeless and gentle visual identity that captures the natural beauty of driftwood while conveying durability, craftsmanship, and the enduring quality of the handmade lamps.

/ The Results

A vintage-inspired identity featuring a hand-drawn letter D logomark paired with a classic serif typeface. The combination creates a sophisticated, elegant, and traditional aesthetic that reflects the artisanal nature of the brand while conveying quality and timeless appeal.