An organic herbal tea branding and packaging design inspired by botanical ingredients and natural wellness rituals. The identity combines a vintage bohemian aesthetic with floral storytelling, creating a warm and inviting brand experience for a range of herbal teas featuring dried flowers such as rose, jasmine, and chamomile.
The main challenge was creating a packaging system that feels distinctive and artisanal without becoming overly rustic or decorative. The floral elements needed to communicate the tea’s natural ingredients while remaining subtle enough to support clear branding. Another challenge was balancing the nostalgic 1970s-inspired visual language with a contemporary retail-ready presentation.
To develop a cohesive brand identity that reflects the natural, floral character of the teas while evoking warmth, craftsmanship, and authenticity. The goal was to create a memorable logo and packaging system that communicates botanical quality, wellness, and a sense of everyday ritual through a refined bohemian aesthetic.
A cohesive tea branding system featuring a vintage-inspired butterfly logo enriched with floral detailing and a warm earthy color palette centered around terracotta tones. The pouch packaging incorporates subtle botanical patterns that reference the tea’s floral ingredients while maintaining a clean and premium appearance. The result is a distinctive organic tea brand that feels natural, inviting, and timeless, blending bohemian charm with modern packaging design.